The #ACSisterhood movement began as a response to a wave of misconduct allegations involving women at Ubisoft and in their fan community during the summer of 2020. The movement was also driven by the revelation that many female characters in the Assassin’s Creed games were forced into diminished roles. Founded by Kulpreet Virdi, the movement has amassed a community of hundreds of supporters who are proud to advocate for fair representation both within and behind the games we love.
We reject the idea that “women do not sell”, and we’re challenging the industry to do more. By highlighting representation through defined marketing practices, by prioritizing the singular option of an underrepresented identity within the game, and by actively holding ourselves and industry leaders accountable for safe and supportive standards in the workplace, we can embrace a truly diverse, equitable and inclusive experience and create meaningful change.
You can read more about the movement in our blog entry The Assassin’s Creed Sisterhood movement explained.
AC Sisterhood 